Endemol in New Gaming Deal for 1 vs. 100

HILVERSUM, May 23: Endemol
has teamed up with Destination Software Incorporated (DSI) for the release of a
new video game based on its game-show franchise 1 vs. 100 for the portable Nintendo DS system.

The deal between DSI and
Endemol was facilitated by Joy Tashjian Marketing Group (JTMG) and DSI’s
licensing agent, 360ep. The game will be in stores in June and will retail for
$19.99. In the 1 vs. 100 game,
featuring Bob Saget, the host of the NBC show, players can compete against a
friend through a multiplayer challenge in a battle of the brains, as one player
must assume the role of “The Mob” of 100 and stop the other from winning. Other variations include a
poker-style trivia game where players wager cash based on their confidence of
the answer.

In both its seasons on
NBC, 1 vs. 100 has consistently
been the number one or number two rated program in its time slot.

“We strive to find unique
ways to expand home entertainment and television viewership, and bringing a
fantastic TV game show like 1 vs. 100 to portable video gaming achieves those objectives,” said Tina
Hoover, the director of production for Endemol USA. “We look forward to continuing
our relationship with DSI as they achieve repeated success with the family and
casual gaming markets.”

—By Irene Lew