Endemol Beyond & YouTube Star Michelle Phan Launch ICON Network

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AMSTERDAM/LONDON/LOS ANGELES: ICON, a digital lifestyle network from Endemol Beyond and YouTube star Michelle Phan, launched simultaneously today in the U.S. and U.K.

The new channel will feature original series from online personalities and experts in the fields of beauty, fashion and wellness. It will be available across a variety of outlets, including YouTube, Dailymotion, Roku, Pluto TV, multiple connected TV platforms and social media services such as Facebook, Twitter, Instagram and Tumblr, among others. Rollouts in Western Europe and Asia are expected to follow in the summer and fall.

“Last year, Endemol Shine successfully developed the world’s first premium content network with Endemol Beyond, which has given us the perfect foundation for the launch of ICON, the first global premium lifestyle network,” said Charlie Corwin and Cris Abrego, co-chairmen and co-CEOs of Endemol Shine North America. “With the creative vision of Michelle Phan, an extraordinary collection of lifestyle talent and the worldwide reach of Endemol Beyond, ICON is poised to make an immediate impact on the worldwide digital landscape.”

“By collaborating with Michelle Phan and some of the hottest new YouTube stars from both sides of the Atlantic, ICON is set to become a go-to destination for millennials across the full spectrum of beauty, lifestyle and fashion,” added Georg Ramme, the managing director of Endemol Beyond International. “This is the latest example of Endemol Beyond partnering with international talent to create a global entertainment brand that can be adapted in any market and on any platform.”

“I’m thrilled to be partnering with Endemol Beyond,” Phan said. “They are the fastest growing premium content network in the world, and have demonstrated creative leadership across a wide range of lifestyle categories. I am first a creator, but my ongoing objective is to leverage my personal success, to help mentor new and existing talent, and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.”