E! To Launch in Canada in Alliance with CanWest

LOS ANGELES, April 25: E! Networks is set to launch in
Canada in an alliance with CanWest MediaWorks, which will rebrand its
over-the-air CH Network as E! on September 1.

This marks the first time that E! will be delivered as an
over-the-air network anywhere in the world.

"One of our primary goals as a company is to maximize
the enormous appeal of the E! brand internationally,” said Ted Harbert, the
president and CEO of the Comcast Entertainment Group. “The opportunity to
partner with CanWest to bring E! to Canada as an over-the-air network and
multiplatform entertainment service is a tremendous step towards that goal.”

"In an ever-changing broadcast landscape, the
opportunity to enter into a strategic alliance with a multiplatform pioneer
like E! represents another defining moment for CanWest’s broadcast
business," added Kathleen Dore, the president of Canadian television at
CanWest MediaWorks. "This innovative alliance affords us access to
multimedia content to help drive success within our broadcast business. We are
very confident that the powerful combination of the E! brand and content,
alongside our Canadian and local programming, will resonate strongly with
Canadian audiences.”

Dore continued: “While Global Television continues to
experience strong momentum, the launch of the E! brand in Canada will redefine
our second conventional television network.”

The Canadian E! schedule will feature a mix of prime-time
network programming, with an extensive library of E! content airing during
daytime, late primetime and weekends. The network’s complete programming
schedule will be revealed at the CanWest MediaWorks fall launch event in June.

The Canadian deployment will also cover non-linear
platforms, including E! Online, mobile, video-on-demand and satellite radio. E!
Online will be customized for Canadian audiences and CanWest will be seeking
providers for the distribution and delivery of Canadian content for all of the
E! multiplatform offerings.