E! Launches In-Flight Channel, Ramps Up Broadband Content

LOS ANGELES, September 12: E! Networks today made two
announcements that fall under its E! Everywhere multiplatform initiative:
further original content for the broadband service The Vine, and a branded
channel on US Airways flights.

Through a licensing deal with Spafax Inflight Entertainment,
E! Networks will provide a full two-hour E! branded channel on all personal TV
systems onboard US Airways’ first and business class cabins for all flights
worldwide starting in September. US Airways will also be playing at least one
E! show each month on main screen in coach worldwide. "This new licensing
partnership with US Airways underscores our efforts to make E! available
everywhere, from mobile to broadband to satellite radio, and now in the
skies," said Duccio Donati, the VP of international sales at E! Networks.
"Fans of E! who fly on US Airways will now have the chance to enjoy their
favorite shows and news from Hollywood, making their travel experience more
entertaining and enjoyable."

E! has also ramped up the content on its broadband player
The Vine, as well as on wireless platforms. New titles include Planet Gossip, a weekly 52-episode series that launches October 3.
E! has created also Carters on the Couch, the new media companion to E! Entertainment Television's
eight-episode reality series House of Carters. In the show, created exclusively for The Vine, E!
brings in a family therapist to watch each show and explain what is really
happening in the Carter household.