DTT Pay-TV Trial to Begin in Spain

MADRID,
October 23: Six companies, including Mediapro, the producer and distributor
that owns a stake in La Sexta, have teamed for a pay-TV trial on digital
terrestrial television in Spain.

The
pilot is set to take place in the village of Alcázar de San
Juan, with plans to introduce pre-paid pay-per-view content, mainly football
events and films, throughout the country from next year.

This is an initiative of Mediapro, the technology
company SIDSA, the electronic manufacturer SIEMENS-InOutTV, the consultancy
firm SDIdigital and Telecom Castilla-La Mancha, along with the Town Council of
Alcázar de San Juan. The trial launches with the PPV offering of the
Livorno-Lazio soccer match from the Italian league, as well as films from the
producers Filmax and Manga Films.

To
buy an event, the viewer must send an SMS message to a number that appears in
the promotional spot for the program. The set-top box should load the title
within 10 seconds.

—By
Mansha Daswani