Don Browne, César Conde Set for NATPE Sessions

MIAMI: Don Browne, the president of Telemundo Communications Group, and César Conde, the president of Univision Networks, will share their insights into the U.S. Hispanic market in separate sessions at NATPE on Wednesday afternoon, moderated by World Screen‘s Anna Carugati.

Both sessions will take place at the Fontaine Ballroom on Wednesday. From 1 p.m. to 1:30 p.m., Conde takes center stage. One of Fortune magazine’s "40 Under 40" in 2010, Conde oversees Univision Communications’ portfolio of brands in the U.S., including its flagship broadcast network that regularly beats its English-language counterparts in key demos. Celebrating its 50th anniversary this year, "Univision’s growth and success have mirrored the ascension of Hispanics in the U.S.," Conde recently told World Screen. "We see 2011 as a year that will validate the growth and influence of the Hispanic opportunity."

Immediately after Conde’s session, at 1:35 p.m., Browne will speak to Carugati about the tremendous gains made at Telemundo. Since the broadcaster embarked on an original programming strategy a few years ago, led by Browne, it has seen its ratings improve across the board. In addition to supporting original content, Browne has been a champion of the U.S. Census—he recently told World Screen that the data from the census will "be the sea change that moves the general market, that moves everyone to see how incredibly strong the growth in the Hispanic [market] is and what an amazing opportunity it’s going to be."

To see our interviews with Conde and Browne, view the digital edition of our NATPE issue here.