Disney & ITV in Landmark Content-Sharing Pact

The Walt Disney Company and ITV have formed a partnership to promote each other’s streaming services via a content-sharing deal.

A Taste of ITVX will be available on Disney+ in the U.K., with a Taste of Disney+ section on ITVX. The initiative begins July 16, delivering a curated mix of shows and movies on both platforms.

Disney+ customers in the U.K. will gain access to properties such as Mr Bates vs The Post Office, Spy Among Friends and select seasons of Love Island and Endeavour. The first series of Karen Pirie will be available, coinciding with the second season premiere in ITVX. ITVX viewers will be able to access shows like The Bear, Andor and Only Murders in the Building as well as reality and kids fare.

The alliance builds on deep ties between the two companies, with ITV serving as the free-to-air home of Disney+’s Renegade Nell, and upcoming Under the Bridge, while ITV Studios produces hit Disney+ shows like Rivals.

Joe Earley, president for direct-to-consumer at Disney Entertainment, said: “We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the U.K.’s favorite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films.”

Kevin Lygo, managing director of media and entertainment at ITV, added: “Disney are fantastic partners with a brilliant breadth of content. This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavor of the range in our respective offerings. For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”