Disney-ABC-ESPN Fills Iberian Post

LONDON/MADRID: Juan Mayne is joining Disney-ABC-ESPN Television’s office in Madrid to take on the role of VP of program distribution for Iberia.

Mayne replaces David Nogueira, who will remain in the Madrid office to hand over the role until June 30. Mayne will lead Disney-ABC-ESPN Television’s Iberian program distribution team to drive sales growth and revenues across Spain and Portugal. His responsibilities will cover all media platforms, including free to air, terrestrial, pay-per-view, cable/satellite and all technologies such as VOD, broadband and mobile.

He reports to Francesca Tauriello, the senior VP of program distribution for south EMEA. Mayne joins from Warner Bros. International Television Distribution, where he was VP of sales for southern Europe.

Tauriello commented: “Juan’s wealth of experience and in-depth knowledge of both traditional and new-media platforms will be a tremendous asset to our integrated distribution business. I am delighted to welcome him on board and look forward to working together with him to reinforce and grow our presence in the region.”

Mayne added: "It is fantastic to be here as part of the Disney-ABC-ESPN Television team at such an exciting time. The way in which we consume television content is constantly evolving and to be at the forefront of such a strong brand name at this time is a real honor. I look forward to working with Francesca and the team to reinforce DAET’s position as a preferred content provider and partner in the Iberian market as well as providing the best possible services to all our clients."