Discovery Tops PAX Asia Survey

SINGAPORE, July 7: Discovery Channel is the number one
regional cable and satellite channel in Asia for the ninth consecutive year for past month, past week and
yesterday viewership, according to the latest quarterly Pan-Asian Cross Media
Study (PAX) conducted by Synovate.

The PAX survey was conducted in 11 Asian
markets—Bangkok, Hong Kong, India, Jakarta, Kuala Lumpur, Manila, Seoul,
Singapore, Sydney, Taipei and Tokyo—studying the media habits of wealthy
urban viewers aged 25 to 64.

Discovery was also the most watched regional TV channel
amongst Business Decision Makers (BDMs), Professional, Manager, Executive,
Business Men (PMEBs) and “high net worth individuals.” The channel also reaches
30 percent of top management viewers on a weekly basis.