Discovery Networks Expand in Greece, Serbia

LONDON: Discovery Networks EMEA has inked new carriage deals in Southern and Eastern Europe, including the expansion of ID Investigation Discovery into the Greek market.

Discovery HD launched in Greece on IPTV provider Hellas Online’s on hol TV platform in May. The platform has also launched Discovery Channel, Discovery Science, Discovery World, Discovery Travel & Living and ID Investigation Discovery. In Serbia, meanwhile, the lifestyle channel Discovery Travel & Living was launched on cable operator SBB’s basic package last month. The operator also launched ID Investigation Discovery on its digital satellite platform Total TV across Serbia, Slovenia, Croatia, Bosnia and Montenegro.

“These successes demonstrate the power of our brands to appeal to affiliates and audiences in Southern and Eastern Europe," said Caleb Weinstein, the acting general manager of emerging markets at Discovery Networks EMEA. "Local consumers appreciate high quality production values, spectacular cinematography and the compelling storytelling of our programming; we are proud to be bringing great quality factual entertainment to an increasing number of viewers across the region.”