Discovery Launches New Health Unit

BOSTON, July 19: Discovery Communications has formed a new
multiplatform business, Discovery Health Media Enterprises, with plans to roll
out the Discovery Health On-Call VOD service this October.

Discovery Health Media Enterprises encompasses the Discovery
Health Channel and FitTV television networks and online assets, as well as the
Continuing Medical Education (CME) business. It also includes Discovery Health
On-Call, which will offer cable viewers access to a slate of health information
through short-form videos culled from the Discovery Health Channel and FitTV,
as well as from organizations such as the March of Dimes and the American
Diabetes Association.

Also in the coming months, Discovery Health Media
Enterprises will launch Discovery Health Mobile, a new service that will include
programming alerts, expert tips and short-form content as an enhancement to its
online, VOD and network program offerings.

"Built upon a highly trusted brand, Discovery Health
Media Enterprises will incorporate a new line of products and services to be
the leader in providing consumers with the most relevant and credible health
and medical information,” said Judith A. McHale, the president and CEO of
Discovery Communications. “We believe there is a large business opportunity for
the company in high quality health media.
Our goal is to be the most trusted media source that enables consumers
to better manage their families' health and wellness needs."

Discovery Communications has initiated an executive search
to recruit a senior level executive from the health care sector to oversee the
business unit. Eileen O'Neill, the current executive VP and general manager of
the Discovery Health Channel and FitTV, will continue in her role.