Discovery Kids’ Exec Joins ¡Sorpresa! Network

NEW YORK, April 12: Maria Badillo is joining the Hispanic kids’ channel ¡Sorpresa! Network as VP of programming from Discovery Kids Latin America.

Badillo will be responsible for co-production and acquisitions for the ¡Sorpresa! Network. She will report to Leonard Firestone, the president and COO of ¡Sorpresa! and of Firestone Communications, which is owned by Juniper Content Corporation.

Stuart B. Rekant, Juniper’s chairman and CEO and the CEO of ¡Sorpresa!, commented: “Maria’s expertise in both the linear and digital aspects of the Hispanic youth marketplace will significantly enhance ?Sorpresa’s! programming lineup.”

Ms. Badillo also was formerly associated with X-EIPN Channel 11 in Mexico City, Palmera Films, Channel 22 in Mexico and the Mexico City based El Nuevo Reino Aventura Entertainment Department.