Discovery HD Joins Virgin Media Lineup

LONDON: Virgin Media customers in the U.K. will soon have access to a range of high-definition programming from the Discovery portfolio when Discovery HD launches on the digital service this spring. 

The channel will feature programming from Discovery’s library of more than 1,500 hours of HD content. Shows include Extreme Engineering, Mythbusters, NASA’s Greatest Missions and Bear Grylls: Born Survivor. In addition, Discovery Networks and Virgin Media will make HD on-demand content available, such as Deadliest Catch and Miami Ink. 

Cindy Rose, the executive director of digital entertainment at Virgin Media, said: “Discovery’s engrossing programming is all the more amazing in high definition and will make a compelling addition to our growing HD lineup. We’re adding several more HD channels in the coming months, which we will make available to our XL TV customers for no extra monthly fee. Compelling channels, combined with our vast collection of on-demand programming, will ensure that our customers have the best overall HD entertainment package available.”

Dee Forbes, the executive VP and managing director of Discovery Networks UK, added: “Virgin Media is a valued partner of ours and I am delighted that they have added Discovery’s U.K. HD channel to their portfolio. Discovery has been at the forefront of HD development across the globe and now offers HD services in 23 international markets. HD is increasingly popular with TV viewers and with over 1,500 hours of HD content to choose from, Discovery gives consumers the opportunity to see many of their favorite shows in stunning high definition.”