Discovery en Español Block Launches on Azteca America

MIAMI, April 26: Discovery Networks U.S. Hispanic Group has launched a weekly one-hour Discovery en Español-branded programming block on Azteca America.

The block launched on April 22 and will air every Sunday at 10 p.m. Featured content includes original programming such as Factor Desconocido, a six-part series that explores the scientific reality behind the world of the paranormal; as well as the best Discovery content from around the world that has been reversioned for U.S. Hispanic viewers, including En Busca De La Santa Maria, Dino Planet, Chupasangre, Australia Tierra Extremo and Anatomia De Una Mordida: Tiburon.

“The success of Discovery en Español demonstrates that U.S. Hispanics are increasingly hungry for a wider variety of viewing alternatives, and extending our content to Azteca America ensures that more Spanish-speaking consumers in the United States will now have access to Discovery’s world class programming,” said Luis Silberwasser, the senior VP and general manager of Discovery Networks U.S. Hispanic Group.

Discovery Networks U.S. Hispanic Group will offer advertising opportunities during the one-hour branded block on Azteca America and will also provide advertising partners with the opportunity to extend their campaigns to Discovery en Espa񯬮

Azteca America has also licensed programming from Discovery Kids en Español that will air Saturday and Sunday mornings from 6:30 a.m. to 8:30 a.m. “Discovery Kids is true children’s programming, with the educational and family values that Discovery Networks and Azteca America share,” said Luis J. Echarte, the chairman of Azteca America.