Discovery Asia Enters Bangladesh Agreement

DHAKA: Discovery Networks Asia-Pacific (DNAP) has signed an exclusive agreement with Bashundhara Group that sees its bouquet of factual channels distributed in Bangladesh by Bashundhara Infotainment. 

Bashundhara Infotainment will distribute Discovery Channel, Animal Planet and Discovery Travel & Living. Bashundhara Infotainment will be responsible for increasing the penetration of the channels across the country, utilizing its relationships with the cable operators and MSOs.

Rahul Johri, the senior VP and general manager for India at Discovery Networks Asia-Pacific, said, “Discovery Networks is committed to providing high-quality, credible and entertaining content to its viewers. Our agreement with the Bashundhara Group is in line with our strategy to further deepen our channels’ penetration in the South Asia region and Bangladesh in particular, and to cater to the insatiable demand of the viewers to discover more. Bashundhara Group’s unmatched repute, established infrastructure and deep knowledge of the market environment will give impetus to Discovery Networks to reach millions of viewers in Bangladesh.”

Safwan Sobhan, additional managing director for the Bashundhara Group, commented, “We are extremely pleased with the opportunity provided to distribute Discovery’s networks, ranked amongst the most popular channels in the country. This alliance is an indication of Bashundhara Group’s unique expertise and robust distribution platform.”

Discovery has had a presence in Bangladesh for more than ten years.