DECODE Scores New Deals for Super WHY!

TORONTO: New broadcasters across Asia and Australia have signed on for DECODE Enterprises’ preschool series Super WHY!, which provides interactive storybook experiences to support literacy skills in young children.

Tooniverse in Korea, TV 12 Singapore, Astro TVIQ for Malaysia and Indonesia, Thailand’s True Visions and Nickelodeon Australia have aquired the series. The animated preschool show already airs in the U.S. on the PBS KIDS preschool programming block as well as on Canada’s CBC, Nickelodeon UK, Singapore’s Kids Central and Korea’s KidsTalkTalk EBS, ATV, Hana TV channels and Iconix Entertainment.

Super WHY! is produced by Out of the Blue Enterprises, in conjunction with DECODE Entertainment.

Josh Scherba, the VP of distribution of DECODE Enterprises, said: “There is always a demand for strong preschool programming that balances entertainment with learning, but it’s a challenging genre. Super WHY! has a proven track record on channels in the U.S. and internationally and it’s no surprise that further broadcasters are snapping up the show.”