Das Vierte Launches Scene It?-Based Quiz Show

UNIVERSAL CITY/MUNICH, August 15: NBC Universal’s German
free-to-air channel Das Vierte has launched Scene It?—The Film Quiz, an interactive, SMS-driven movie-trivia quiz show
from NBC Universal Television Distribution and Screenlife, the makers of the
Scene It? DVD game.

The 30-minute show launched on the German entertainment
channel at the end of last month and is currently airing on Sundays at 11:30 a.m.
During each episode, viewers use their cell phones to respond via SMS to trivia
questions about a video clip or image from NBC Universal's library of more than
4,000 feature films. The names of select contestants who answer correctly are
displayed within seconds on leader boards throughout the program. At the end of
each round, a winner is named and prizes are awarded.

“The popularity of SMS-based interactive television programs
is growing rapidly,” said Jay McNamara, the SVP of sales strategy and development
for NBC Universal Television Distribution. “With its focus on Hollywood, Das
Vierte is the ideal launching pad for Scene It?—The Film Quiz, and we look forward to working with Screenlife to
bring this groundbreaking program to broadcasters around the world.”

“The German television audience has a proven love for
classic Hollywood films and a healthy appetite for competition—we believe
Scene It? capitalizes on both,” added Stefan Ritsche, executive producer of Das
Vierte. “With sophisticated Hollywood production, and the compelling design of
the game, the Scene It?—The Film Quiz
program takes interactive television shows in Germany to the next level.”