Cookie Jar Set to Showcase Key Brands

LOS ANGELES, June 15: At the Licensing Show in New
York next week, Cookie Jar Entertainment will showcase its key brands Caillou, The
Doodlebops, and Spider Riders.

For the preschool classic Caillou, Cookie
Jar is gearing up for next year’s tenth anniversary. The new merchandising
program includes branded apparel for toddlers by General Sportwear and a
revamped website to connect international fans. The show is returning for a
sixth season on PBS.

The Doodlebops, the band in the Playhouse Disney show
of the same name, will be touring across the U.S. this summer.

And for the new action-adventure series Spider
Riders, Cookie Jar is working with Mattel on action figures and accessories,
role-play vehicles and activity sets, among other toys. In addition, FUNimation
Entertainment will release DVD titles and content for portable video
players.