Continental Airlines to Offer Live Television on U.S. Flights

HOUSTON, January 30:
Continental Airlines has reached an agreement with LiveTV to offer 36 channels
of live, inflight satellite-based television programming provided by DIRECTV at
every seat on its U.S. flights.

Customers will be able to
choose from a variety of programming from DIRECTV, including sports, news,
weather, children's programming and general entertainment. The initial channel
programming lineup offered through the inflight entertainment system is
expected to include CBS, NBC, FOX News, CNN Headline News, ESPN, Animal Planet,
The History Channel, Food Network, Nickelodeon, MTV and other popular channels.
The inflight entertainment system will also offer a moving map and other stored
informational and entertainment content.

The service is expected to
be available to customers on flights operating within the continental U.S.
beginning in January 2009. Continental will offer complimentary access to the
system to all first-class customers. Economy-class customers will be able to access
the system by paying a $6 access fee.

In addition, Continental
will offer complimentary Wi-Fi connectivity services allowing customers to
access e-mail and instant messaging subject to LiveTV being able to offer the
service, which is still in the testing phase. Customers will be able to use the
service with Wi-Fi enabled smartphones, BlackBerries and laptops to access
Yahoo! Mail, Yahoo! Messenger and BlackBerry e-mail and BlackBerry Messenger
services.

The new services will be
installed on Continental's fleet of Boeing 737 New Generation aircraft,
including the 737-700, -800, -900 and -900ER aircraft, and the Boeing 757-300.

LiveTV, a wholly-owned
subsidiary of JetBlue, provides live inflight entertainment and connectivity
systems for commercial airlines. LiveTV is the provider of JetBlue's inflight
entertainment service.

—By Irene Lew