Content 360 Reveals 25 Finalists

PARIS, March 20: The
finalists have been announced for MIPTV featuring MILIA’s second annual Content
360 digital media initiative, organized in partnership with the BBC, the Korean
Broadcasting Commission (KBC), the National Film Board of Canada, OgilvyOne
Worldwide and Yahoo!

MIPTV featuring MILIA
issued the call for entries in January and received 450 projects from 36
countries, up from the 186 projects received from 23 countries last year.
Entries were received from, among other markets, Mexico, India, Singapore,
South Africa, France and the U.S.

The 25 finalists are
divided into eight categories, and the winners will be announced April 19,
tapping into the 100,000 euros in development funds pledged by the competition
partners.

The finalists are as
follows:

BBC
Category—Cross-Platform Documentary

Surrounding the Issue (UK)

You and Whose Army? (UK)

Blography.tv (UK)

BBC
Category—Teenage Drama & Entertainment

When the Trees Died (UK)

The Deep Sleep Kate
(Australia)

Our Life (UK)

Paprika TV (Belgium)

BBC
Category—Children’s Content

The Club for Weird and
Disgusting Sports (Finland)

Rock or Pop (UK)

Welcome to my World (UK)

BBC
Category—On-Demand Participation

O-source (France)

360 degrees * 3 Dimensions
(Lithuania)

MyTV.com (UK)

BBC
Category—Localness on BBC.CO.UK

Thumb Football (UK)

Local Heroes (UK)

Right Here, Right Now (UK)

KBC
Category—Cross-Platform Formats including DMB (Mobile TV-Centric)

Capture the Movie (South
Korea)

Secret Crush (South Korea)

StreetSkillsTV (Ireland)

NFB
Category—Innovative New Forms of Socially Responsive Media

The World Period Map
(Australia)

ReacTickles Mobile (UK)

Open Source (Canada)

Ogilvy One Worldwide
Category—Cross-Platform Brand Marketing

American Express: No
Borders (Italy)

Live Character (Italy)

Diamond Reef (Autralia)