Comcast Ups Program Strategy, Research Exec

LOS ANGELES: In the role of executive VP of program strategy and research for Comcast Entertainment Group, Cyndi McClellan will lead all research and strategic planning for E! Entertainment, The Style Network, G4 and FEARnet.

She is also responsible for acquisitions and scheduling for E! and Style and oversees development and production for E!’s popular series True Hollywood Story and THS Investigates. McClellan is responsible for aggregating and analyzing all research on behalf of E!, Style, G4 and FEARnet, including the company’s digital initiatives. She also evaluates current programming and new program opportunities to provide strategic guidance and maximize opportunities across the networks. Upped from senior VP of research and programming strategy, McClellan will continue to report to Ted Harbert, the president and CEO of Comcast Entertainment Group. 

"Cyndi possesses a deep understanding of our networks and the television business," said Harbert. "She is a gifted strategist and manager who played a crucial role in our record-breaking 2008. I’m thrilled to have Cyndi as a trusted advisor at CEG."