Coco Gauff Aligns with Religion of Sports

Religion of Sports (ROS) is working with IROC, the media enterprise founded by tennis champion Coco Gauff, on a range of content initiatives.

ROS, founded by Tom Brady, Michael Strahan and Gotham Chopra, has sealed a strategic partnership with IROC to collaborate on short-form digital content, branded campaigns, unscripted series and long-form storytelling. ROS’s creative team, including Victor Buhler, Chelsea Marotta and Jonathan Schaerf, will support and collaborate across all aspects of content development.

“Storytelling has always been my way of connecting—sharing who I am beyond wins and losses,” said Coco Gauff. “With IROC, my family and I set out to amplify underrepresented voices and merge my passion for storytelling with brand partnerships. Teaming up with ROS, who’ve brought so many athletes’ stories to life, lets us dream bigger and make those stories resonate.”

Religion of Sports has worked on productions such as Tom vs Time (Facebook Watch), Greatness Code (Apple TV+), Built in Birmingham: Brady & the Blues (Prime Video), Simone Biles Rising (Netflix), Man in the Arena: Tom Brady (ESPN+) and In the Arena: Serena Williams (ESPN+).

“At Religion of Sports, we believe the most powerful stories come from those who live at the intersection of greatness, purpose, and humanity, and Coco Gauff embodies that entirely,” said Ameeth Sankaran, CEO of Religion of Sports. “Partnering with IROC gives us the opportunity to build something truly generational, rooted in Coco’s vision and voice, and reflective of a new era of athlete-driven storytelling. We’re excited to partner with her to bring these stories to life.”