Classic Media Signs Apparel Deal for Guess with Jess

LONDON: A new three-year deal will see Cohen & Wilks International producing apparel, outerwear and swimwear for Classic Media’s preschool brand Guess with Jess.

Cohen & Wilks also holds the licensing rights to Classic’s Postman Pat SDS for outerwear and rainwear. The deal for Guess with Jess, which launches on CBeebies in November, runs until June 2012.

Catherine Murison, the senior licensing manager at Classic Media, commented: “We are thrilled to be expanding our partnership with Cohen & Wilks and look forward to developing a high-quality merchandise range together.”

Mike Crompton, the managing director of Cohen & Wilks International, commented: “We are very excited to add Guess with Jess to our portfolio of quality children’s licenses. Postman Pat continues to be a longstanding success and we’re sure Guess with Jess will be too.”