Chinese Deal for Passion Distribution

LOS ANGELES: New China Media International (NCMI) has picked up a range of programming from Passion Distribution, including the series Royal Inquest and the reality show Real Crimes, to represent for multiplatform sales in the Chinese market.

NCMI took on a large block of Passion’s content to be distributed to satellite television stations and Internet service providers in China. Licensed programs cover a wide range of genres, including factual entertainment, reality, documentaries, lifestyle, game shows and comedy.

"It has been a great collaboration with Passion and we look forward to many more opportunities to expand our relationship with them in the China markets," said Dennis Pelino, NCMI’s chairman. "By working with Passion Distribution, NCMI is offering great content to the Chinese viewers. NCMI is one of the top distribution companies in China, aiming to become the bridge between the east and west for multimedia distribution in this market."

"Passion takes great care to insure we work with only top quality firms across the world and NCMI gives us the opportunity to access key platforms in China on behalf of our content owners, as the territory emerges," added Sally Miles, founder and CEO of Passion Distribution. "We want to be at the forefront of the multimedia space in China and NCMI is the perfect partner to get us there."