Chick-Fil-A and HIT Entertainment Sign Promotion Agreement

NEW YORK, July 25: Atlanta-based restaurant chain
Chick-fil-A and HIT Entertainment have announced an agreement to begin a
promotional campaign for Bob the Builder.

Under the agreement, Chick-fil-A will begin offering today
one of five different Bob the Builder
board books with each Kids’ Meal. The book titles include Bob the
Builder: Let’s Find Colors, We Can Do It!, Let’s Count!, Let’s Find Opposites
and Let’s
Find Shapes. The promotion will run until
November 15.

The popular Bob the Builder series revolves around Bob and his machine team as they teach
youngsters problem-solving, the power of positive thinking, teamwork and
persistence. Produced by HIT Entertainment, the show airs on PBS KIDS and PBS
KIDS Sprout in the U.S.