Character Options Appointed Master Toy Licensee for Postman Pat

LONDON,
September 27: Entertainment Rights has named Character Options as the master
toy licensee for the hit property Postman Pat in the U.K. and Ireland.

The
agreement covers all products including toys, playsets and collectables. Under
the terms of the deal, Character Options will begin development on new product
lines for Postman Pat, to appear in stores early 2009, coinciding with the new
series which will air on CBeebies and BBC Two.

Entertainment
Rights has 80 episodes of the show in its catalogue, which is exclusively
licensed to the BBC. The new series sees Postman Pat in a new job, as Head of
Special Delivery Service. Postman Pat is one of the top-rated preschool
shows airing on CBeebies.

Claire
Shaw, the director of consumer products for Entertainment Rights, said: “In the
new BBC series for Postman Pat, we are taking the much loved and well known
characters of the show into a newly extended dynamic environment. The show has
an expanded diverse cast, a fleet of new vehicles, new locations and dynamic,
fast paced storylines, which provides an excellent basis from which to develop
innovative new toy products. Character Options has an incredibly strong
pedigree in exploiting children’s television shows and we are confident they
will take Postman Pat to another level within the preschool toy category.”