Channel 4, Brightcove in Deal for Promotional Video Channels

LONDON, November 29: The Internet
TV platform Brightcove has entered into an agreement with Channel 4 that will
allow the British broadcaster to launch a range of promotional online video
channels designed to attract viewers to its full-length television programming.

The deal kicks off with a
“TV Clips” channel on Brightcove that features clips from current TV programs,
an archive of the best moments from Channel 4's 25 years of broadcasting, and a
preview of new programming. Channel 4 hopes to use the Brightcove platform to
help drive Internet users to watch full-length programming via Channels 4's
linear transmissions, its 4oD on-demand site or by purchasing a DVD.

With Brightcove, Channel 4
can also further expand online distribution of promotional content beyond its
websites by using viral-sharing features such as video link sharing,
"email to a friend," as well as embeddable video that bloggers and
viewers can use to add clips to websites and social networking services. The
Brightcove Internet TV platform also gives Channel 4 the option to incorporate
ad-supported video content within any online property.

"Online video is a great
way to extend the televisual experience beyond conventional TV and to showcase
the Channel 4 service in a totally new way to more people,” said Ian McLean,
the general manager of Channel 4 New Media. "Brightcove's online video
delivery platform offers users a web-based window into the depth and variety of
our full program offering. Not only is this a positive way to maximize our
visibility with a new audience, it also brings us new revenue opportunities
through targeted broadband video advertising."

—By Irene Lew