CBeebies Set for Filipino Rollout

LONDON/SINGAPORE: BBC Worldwide Channels has clinched a carriage deal for CBeebies with Skycable in the Philippines.

This marks the channel’s entry into the Filipino market, following rollouts in South Korea, Singapore, Hong Kong, Indonesia, India, Malaysia, Sri Lanka, Nepal, Australia, Mexico, Poland, South Africa and the U.S. (for the Hispanic market.)

“The inaugural launch of CBeebies in the Philippines is an important one for our long-term growth strategy in Asia,” said Mark Whitehead, senior VP and general manager for BBC Worldwide Channels Asia. “We are excited to have Skycable, the country’s number one provider of pay-TV services, as our partner.”
 
Whitehead continued, “Growing our business in the Philippines is a priority for us in Asia, and quality programming is a linchpin to our success. We have acquired a stable of award-winning and acclaimed pre-school titles that are customized to appeal and suit the developmental needs of distinct age groups. CBeebies delivers a safe, non-violent, interactive experience designed by developmental experts to promote imaginative play, social interaction, language skills and educational values.”
 
The programming grid includes In the Night Garden, Charlie and Lola and Mister Maker.