Thursday, January 9, 2025

Top Stories

Hulu’s Mike Hopkins

September 15, 2016

The CEO talks about how Hulu will soon be complementing its SVOD service with a bundle of broadcast and cable networks that will allow subscribers to watch shows, sports and news, either live or on demand.

Sonar Bolsters Global Sales Force

September 15, 2016

LOS ANGELES: Sonar Entertainment has made a number of appointments in an expansion of its global sales team, including tapping former Lionsgate exec Carol Eymery to head up EMEA.

Zenith Strengthens Ad Forecast Citing U.S. Growth

September 12, 2016

Global advertising expenditure is expected to grow 4.4 percent this year to reach $539 billion, ahead of the 4.1 percent previously forecast, according to Zenith’s new Advertising Expenditure Forecast. This upgrade is mainly due to stronger‐than‐expected growth in the U.S. Zenith expects U.S. network TV to return to growth this year (at 1 percent) after shrinking 5 percent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront.