Cartoon Network Asia, Animasia Team for New Series

HONG KONG: Cartoon Network Asia is working with the Malaysian outfit Animasia on a cricket-based animated series that is set to premiere on its Indian feed in the second half of this year.

The show, unveiled at MIPCOM this week, will focus on a group of local Indian kids who aspire to play in the biggest inter-school cricket championships. Mark Eyers, the VP of content at Cartoon Network Asia, noted: “Just as in cricket, being number one in the kids’ space requires an understanding of the pitch conditions, regular innovations and getting the big hits out there. In this creative venture we are striving for a six and in Animasia, we have found the right partner to take the score to the next level, by producing popular original content. We are delighted to be supporting not only the creative talent from this dynamic studio but also the Malaysian animation industry as a whole.”

Edmund Chan, the managing director of Animasia, added: “Being able to partner with Cartoon Network to further develop one of Animasia’s original concepts makes me very proud of our Malaysian talents. This collaboration will bring great benefits and confidence to the Malaysian animation industry. Let us bowl for a good start with Cartoon Network and trust that this animated cricket concept will score great success for both Animasia and Cartoon Network.”