CAKE Takes On Zinkia’s Pocoyo

LONDON: Zinkia Entertainment has made CAKE the international distributor for its hit kids’ property Pocoyo in a number of territories.

The deal excludes Spain, Latin America, the U.S., Italy, China and Portugal, which Zinkia handles. CAKE will be responsible for all TV and DVD rights of the Pocoyo library, comprised of 156 seven-minute episodes and a 25-minute special. CAKE will also debut season three, Let’s Go Pocoyo, which recently completed production, at MIPCOM.

Pocoyo currently airs in more than 150 territories, including the U.S., Nick Jr., Univision’s Planeta U and select PBS stations, as well as Televisa in Mexico, TVE in Spain, RAI 2 in Italy, ABC in Australia, WowWow in Japan and Nick Junior in France.

“With Zinkia’s brand management expertise, Pocoyo has become an iconic global kids’ brand, and we have no doubt that Let’s Go Pocoyo will duplicate and expand upon the success of the previous series,” said Ed Galton, the CEO and managing director of CAKE. “We are proud to be adding this property to our catalogue and look forward to presenting it to our broadcast partners, who in turn will share it with millions of fans across the globe.”

“CAKE is well-established in the market as a pre-eminent distributor of kids and family programming,” commented Maria Doolan, the managing director of brand and business development at Zinkia Entertainment. “Their talent in this arena drove the joint-venture partnership between our two companies, which we announced in April this year, and naturally, we consider CAKE to be the ideal partner to spearhead and develop new markets and new opportunities for Pocoyo.”