Cablevision Extends App to New In-Home Devices

BETHPAGE: Cablevision Systems Corp. has unveiled a new Optimum App for the iPhone and iPod touch that brings more than 300 channels of live TV and thousands of VOD titles to the devices, following on the launch of its dedicated iPad app.

Cablevision customers can use the app on all three devices—iPhone, iPod touch, iPad—as a virtual remote control for their television. The app is available to download for free in the Apple App Store. The previous Optimum App for the iPhone and iPod touch did not include live TV, VOD content or remote-control functionality; the app can be easily updated to include the new features.

“Our new Optimum App for iPhone and iPod touch extends Cablevision’s leadership in offering our full cable television service on new devices, functioning as televisions in the home,” said John Trierweiler, Cablevision’s executive VP of product management. “We are also pleased to maximize the value of our Optimum App as a navigation and programming discovery tool by incorporating controls for home TVs as well.  The introduction of this remote control functionality will make it even easier for our customers to locate and view all of the content they already receive as part of their television subscription, whether they want to watch on conventional TVs or these Apple devices.”