BT Vision to Roll Out Bollywood Service

LONDON/MUMBAI: U.K.-based MoMedia International is teaming with Indian content distributor Shemaroo Entertainment to create and run Bolly & Beyond, a new South Asian VOD service that will be carried on BT Vision.

The subscription service is slated to launch later this month, delivering Bollywood movies and music videos as well as Indian TV series for £6.85 a month. "With our large and diverse library of content and our strong relations with all the major content producers in India, we are excited to be providing a unique entertainment package to the South Asian communities residing in the U.K.," said Jai Maroo, the director of Shemaroo Entertainment.