BSkyB Signs Up One Million Broadband Customers

LONDON, October 29: BSkyB
has announced that its broadband service, Sky
Broadband, has secured one million customers, less than 14 months after
its launch.

Sky is now the
U.K.'s fastest-growing broadband provider, based on figures for the twelve
months to June 2007. Its rate of growth underlines Sky's transformation from a
leading company in the £7-billion television marketplace to a challenger in the
broader £25-billion marketplace for entertainment and communications.

Sky was the
first company to give a free wireless router, 12 months of free McAfee security
and the option of professional home installation to all customers across all
products. Sky TV customers can choose from a range of broadband options
including Sky Broadband Base, with no monthly subscription fee and download
speeds of up to 2Mb, and Sky Broadband Max, offering a faster connection of up
to 16Mb for £10 a month.

As well as
deepening relationships with existing customers, new products such as broadband
and telephony are bringing wider benefits and attracting new customers to the
company. Around 30 percent of customers who have joined Sky Broadband so far
are new Sky TV customers, while around 70 percent of Sky Broadband customers
are taking a paid-for option.

James Murdoch,
Sky's chief executive, said: "Sky entered the broadband marketplace
because we saw an opportunity to

challenge the
established players and give customers something better. Our aim is to meet the
hunger for better quality, better service and better value, so to be the choice
of one million customers after just 14 months is a real achievement."

—By Irene Lew