Bruce Rosenblum Joins Legendary


BURBANK: Former Warner Bros. Television Group chief Bruce Rosenblum has been tapped to lead the television and digital media division of Legendary Entertainment, the outfit whose credits include The Hangover franchise and Guillermo del Toro’s Pacific Rim.

Rosenblum has been named as president of Legendary Television and Digital Media, which was set up to produce programming for multiple linear and nonlinear platforms worldwide, as well as develop global multiplatform digital distribution opportunities. In his new post, Rosenblum reports to Thomas Tull, the founder and CEO of Legendary Entertainment.

The appointment of the ex-Warner Bros. executive kickstarts Legendary’s television endeavors following the company’s success in the feature film space.

“Bruce has an outstanding track record in the business, and he will be instantly additive to the team in our efforts to continue to make world-class content for consumers, however and wherever they access that content," Tull said. "We are pleased to have him join Legendary and look forward to working together to continue to build value for the company."

Rosenblum called the appointment an "unparalleled opportunity to join Legendary’s team and launch an innovative multiplatform content production and distribution business uniquely focused on a highly sought-after target demographic. There has never been a better time to be producing and distributing television content. The Legendary consumer belongs to a connected, vibrant demographic, and the opportunity to develop content and strategies to reach this burgeoning audience is invigorating and exciting to me.”