BroadbandTV Aligns with BMG to Promote YouTube Music Artists

July 28, 2015 World Screen
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VANCOUVER: The multichannel network operator BroadbandTV and BMG, Bertelsmann's music publishing and rights subsidiary, have teamed up to launch Windfall, which will help to promote up-and-coming musical artists on YouTube.

Windfall will help to find, develop and service artists across all platforms. The artists will benefit from BMG's know-how in music publishing, rights management, promotion and distribution, and from BroadbandTV's suite of online video services and solutions. BroadbandTV operates two of the largest music networks on YouTube: Opposition, dedicated to hip hop, and WIMSIC, which features electronic dance music.

“This deal is another shining example of our commitment in advancing the online video ecosystem, and is an exciting addition to our growing portfolio of services,” said Shahrzad Rafati, the founder and CEO of BroadbandTV. “The launch of Windfall supports our goal to more than double the size of our music network over the next 12 months. Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans. With Windfall, we’re not just creating music stars, but media stars.”

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BMG's CEO, Hartwig Masuch, said, “For many artists and music fans, music is now an audio-visual art-form. With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer.”