Brightcove to Lead Online Video Initiatives for Bell Canada

BOSTON: Bell Canada’s consumer portal, Sympatico.ca, has introduced an iPad-ready website with video powered by Brightcove, which has been tapped to lead all video efforts for the Canadian communications provider.

This marks the first Canadian media company to implement the Brightcove HTML5 solution. Sympatico.ca’s news and entertainment video portal can now be viewed on any HTML5-compatible device, including the Apple iPad, iPhone and iPod touch. Sympatico.ca provides an integrated collection of local, national and global online content through its network of national Canadian Internet media properties, including Fashionism.ca, CelebEdge.ca, InMusic.ca, InMovies.ca and Push.ca. Bell Canada has chosen the Brightcove platform to power all its online video initiatives.

Gavin Lucas, the product manager for video at Sympatico.ca, commented: "Sympatico.ca is one of Canada’s leading destinations for online video content and we’re committed to providing the same high-quality experience to consumers on any device. The Brightcove platform helps our organization stay on the leading edge of technology trends and accelerate time to market for our video initiatives, which must now include bot the PC Web and new mobile devices like the iPad."

“Sympatico.ca is a digital media powerhouse with a wide range of extremely popular websites and innovative online video offerings,” said Jeff Whatcott, the senior VP of marketing at Brightcove. “We are excited to see their flagship portal, Sympatico.ca, take advantage of Brightcove’s HTML5 solution and extend the reach of their online video initiatives to the iPad and other Apple devices."