Brightcove Releases Enhancements for Core Products

SINGAPORE: Video cloud-service provider Brightcove has unveiled a new range of feature enhancements for its core products, including innovations geared at media and digital marketing customers.

The company’s new products include an enhanced Video Cloud Studio, which features a responsive HTML5 interface that works across desktop, tablet and mobile devices, along with a new upload module and a custom report builder. The Video Cloud Studio is available in open beta for Video Cloud Pro and Enterprise customers, with a general roll out slated for this summer.

Additionally, new ad-insertion developments include Once VOD 2.0 and Once Live 2.0, which allows ad placement on live streaming content. The company has also announced enhancements to its Video Marketing Suite, among them a new template for its Gallery and a revamped audience module.

“As our industry faces the exponential complexity of new devices, expanding platforms and changing audience viewing habits, it is critical that our technology is flexible and provides the building blocks that allow our customers to create any video experience they want,” said David Mendels, Brightcove’s CEO. “Built around this philosophy, the latest wave of Brightcove products allow companies to quickly and easily launch video simultaneously across device platforms, deliver out-of-the-box market-specific solutions for media companies and digital marketers, and offer a broad set of easy-to-use APIs to further extend Brightcove’s capabilities. As the proliferation of video continues, we are committed to simplifying technical complexity so that our customers may focus on the business models that they want to execute.”

The product news comes as Brightcove hosts its annual PLAY 2015 conference, which showcases the latest in technology solutions for online video. The event, now in its fifth year, featured keynote speeches by J.R. McCabe, Time Inc.’s senior VP, and Jon Steinberg, the CEO of DailyMail.com North America.

“As we enter our company’s second decade, we are more optimistic than ever about our industry’s growth and the ability of video to transform business,” Mendels remarked. “We see our industry accelerate on what seems like a daily basis, as companies launch new business models, and each year at Brightcove PLAY, we are blown away by the innovative uses of video, and the hunger for companies to do even more. We are proud to be at the center of this exciting evolution and along with our partners, foster a rich ecosystem that empowers companies to engage audiences and drive business impact.”