Brightcove Inks Discovery Germany Deal

HAMBURG: Discovery Networks Germany will use the Brightcove Internet video platform to deploy ad-supported content, both short- and long-form, on its DMAX.de website.

The Brightcove platform will be used to add promotional clips, current and archived episodes and online premieres to DMAX.de. "We’re rolling out video content across our DMAX property to provide our audience with alternative ways of consuming our range of popular programming," said Magnus Kastner, the country manager for Discovery Networks Germany. "With Brightcove, we have a high quality, proven platform which enables us to make more and more of our large library of video content available online. This will not only help to drive traffic to DMAX, but it will also solidify our position as an important presence in the German online market."

The main focus of Discovery Germany’s new online video initiatives is the "Videotheke" section on DMAX, which will feature full episodes of popular shows such as Die Ludolfs, Der Checker and DMOTOR. Discovery Germany will be able to sell ads and syndicate its content to third-party partner sites such as sevenload.

"The addition of Discovery Germany to our customer base is a major win for Brightcove as we continue to expand our presence in the German market," said Jeremy Allaire, the chairman and CEO of Brightcove. "Few media organizations bring together the diversity of real-world entertainment programming like Discovery Communications. The addition of long-form online video experiences to its DMAX property will continue to place Discovery at the forefront of the online media movement both in Germany and around the world."

Brightcove, which launched an office in Hamburg in late 2008, also works with a number of other leading media brands in Germany, including Gruner + Jahr, Europe’s largest magazine publisher, and SPOX, a leading German sports portal.