Brand Licensing Europe Scores 7-Percent Increase in Attendance

LONDON, October 8: Advanstar
Communications has announced that there was a 7-percent increase in attendance
at Brand Licensing Europe this year over the previous year, including a
30-percent rise in the number of European visitors.

The 2007 Brand Licensing
Europe was held at London’s Olympia on Tuesday, October 1, and Wednesday,
October 2. A total of 189 exhibitors were on the show floor this year,
including Chorion, Disney Consumer Products, Global Brands Group, HIT
Entertainment, LEGO Group, Marvel Entertainment, Sony Pictures Entertainment
and The Licensing Company.

A record 87 exhibitors had
already rebooked for Brand Licensing Europe 2008 by the close of the show.

Helen Gardner, the
managing director of Advanstar Communications, commented: “This year’s event was absolutely fantastic for our
exhibitors and visitors alike. We were particularly thrilled with the
staggering increase in European visitors to the event, testament to the
dedicated marketing efforts which have taken place over the past 12 months. We
can’t wait for 2008.”