Brand Licensing Announces Seminar Sessions for October Event

LONDON, August 4: Brand
Licensing has announced its seminar program for this year’s event, with eight
sessions to be held on October 4-5 in the National Hall at Olympia London.

Sessions will cover a
broad range of topics, from “Selecting the Best License for Your Company” to
“Implementing a Successful Brand Extension Strategy.” Jessica Blue, event
director, says, “We believe this year’s program is our strongest to date: it is
both diverse and well-rounded, with sessions exploring key issues affecting
individual areas within the industry as well as the industry as a whole.”

The seminar attracts about
4,000 professionals each year and over 150 exhibitors. Brand Licensing is
partnering with LIMA UK to host an “Introduction to Licensing” seminar on
October 3 at the Roof Gardens in Kensington. Information about the seminar’s
events and tickets can be obtained at www.brandlicensingexpo.com