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BLE Lines Up New Panel on Licensing Growth Potential

LONDON: At next week’s Brand Licensing Europe (BLE), Bruno Schwobthaler, senior licensing exec and author of Licensing for Growth, is slated to lead a panel of experts to discuss successful licensing strategies and examine where future growth may come from. The panel will include Hilary Plummer, the licensing director for LEGO; Fredda Hurwitz, the global …



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