BIG CBS Prime Brings Bellator Fighting Championship to India

MUMBAI: The recently launched general-entertainment service BIG CBS Prime has slated an Indian premiere for the Bellator Fighting Championship, introducing the mixed martial arts show in the country.

Bellator will introduce the championship as 12-week, eight-man tournaments, in respective weight classes. The word Bellator is a Latin word for Warrior and goes with the tag line ‘Where Fighters become Warriors and Warriors become Legends." The fighting championship was founded in 2008.

Aparnaa Pande, the business head at BIG CBS Prime, commented of the deal: “Cricket and sports programs are known to draw huge audiences in India. Our audience entertainment preferences and consumption mapping pointed at an excellent opportunity to bring to India, this world acclaimed and unique form of martial arts that has never been seen in Indian this far. The Bellator Fighting Championship promise to revolutionize the way fighting championships have been consumed this far.”