BBC Worldwide Hires New VP Research, Global Sales

LONDON, February 14: BBC
Worldwide has named Stella Creasey to the newly created role of VP of research
for global TV sales, effective at the end of March.

In her new post, Creasey
will lead a research team to provide BBC Worldwide’s global TV sales division
with insight into the performance of its catalogue. The move is part of the
division’s strategy to become more customer- and consumer-focused. She will be
based in London.

Creasey most recently
served as the development executive for creativity and audiences at the BBC.
She has also held research roles, providing television and new media audience
data. She has more than 14 years of experience in marketing and research, and
has held posts in the U.K., Australia and Europe.

“I am delighted that Stella Creasey has agreed to join our global TV
sales team,” said Steve Macallister, the managing director of BBC Worldwide’s
global TV sales team. “Stella has a fantastic pedigree working at a senior
level in audience insight in both Europe and Australia, and more recently in
BBC marketing, communications and audiences.

“We are on a major drive to deepen our insight into market trends and
consumer viewing habits,” he continued. “Stella’s experience in telecoms,
digital and traditional media will be invaluable to the global TV sales
business, as the market evolves and competition for viewers intensifies.”

–By Ned Berke