BabyTV Launches in Canada

LONDON, July 25: BabyTV, targeted at infants and toddlers
under the age of 3, will launch its 24-hour commercial-free channel in Canada
on Personal TV from Rogers.

The 24-hour service was recently approved by Canada’s CRTC
regulatory body for distribution in the market, and will become available to
Rogers digital subscribers this week. The debut of the 24-hour service follows
the launch of BabyTV On-Demand in July 2006, which is available via Rogers
On-Demand. BabyTV will also be adding new categories of programming to its
On-Demand offering on Rogers, including segments that feature recent original
series from BabyTV, in a variety of languages.