BabyTV Expands to Italy

ROME: BabyTV has secured carriage on SKY Italia, beginning July 31, adding 4.7 million subscribers to its distribution base.

The channel, localized in Italian, will be part of the platform’s Kids Pack. Announcing the launch, Diego Londono, the managing director of Fox International Channels in Italy and GAS countries, said: “BabyTV has already proved successful with parents and babies around the world and we are very happy to be introducing it in the Italian market in the next months. BabyTV will be joining our 11 channels in Italy and we will be introducing it to audiences via a cross channel campaign as well as on ground marketing activities. We are confident that BabyTV will help SKY appeal to more new families and young families, and are looking forward to making BabyTV another Fox success here in Italy.”

Liran Talit, the managing director of BabyTV, added: “Following significant launches in Q3 to the basic packages of both SKY Mexico and SUN India, BabyTV continues to solidify its place in the children’s channel market with the upcoming inclusion into SKY Italia’s Kids Mix. We are looking forward to introducing our service in Italian to Italian audiences, and to our entry into this important market.”