BabyFirst Forms In-House Production Unit

LOS ANGELES, September 11:
BabyFirst has launched an in-house unit, BFTV Productions, which will debut at
MIPCOM Junior, to produce original preschool television programming.

BFTV Productions will roll
out two original preschool properties, The Greenies and Hello Around The World. The Greenies is a non-dialogue series that presents three lovable characters who
learn to appreciate and protect the planet in various funny adventures. Hello
Around The World teaches young
viewers how to say hello in different languages.

Arik Kerman, the senior VP
of programming for BabyFirst and the executive responsible for the channel’s
programming, will serve as general manager of BFTV Productions. Programming
produced by BFTV Productions will be offered to preschool broadcasters
worldwide.

Now reaching 100 million
homes worldwide, BabyFirst is a commercial-free 24-hour channel designed for
babies, toddlers and their parents.

“The original productions
produced by BabyFirst’s in-house production unit such as I Can Sign and Harry The Bunny have won numerous awards from parenting
organizations and acclaim from child-development experts and pediatricians
throughout the world,” Kerman said. “We feel it is a natural evolution for us
to expand into the creation of quality preschool programming for the global
marketplace with the formation of BFTV Productions.”

—By Jackie Stewart