Baby-Targeted Channel Luli Launches in Singapore

SINGAPORE, July 26: Asian
content management company Six-Six-Eight
(6-6-8) and preschool channel provider Zebra TV Channels have launched Luli,
the 24/7 channel targeted at babies, in Singapore on SingTel’s new pay-TV
platform MioTV.

Luli is aimed at babies from a few months old to two years
old. The channel presents a wide range of programming aimed to assist babies in
their early development; the channel’s content has been carefully developed
with the expertise of renowned psychologists, educators, and early childhood
professionals. The channel
offers a comprehensive broadcast schedule that features the best of toddler’s content
from around the world, including Bumba, Hopla, Mr Mix-Up and Sand Stories, among others. Luli’s programming introduces
toddlers to colors, numbers, art, music and movement in an age-appropriate and
nurturing environment.

Zebra TV Channels has appointed 6-6-8 as its key
distributor of Luli in Asia. 6-6-8 will distribute the channel to pay-TV
platforms in Asia. Further deals for the region are still pending.

Stefan Knobloch, the
managing director of 6-6-8 commented, “We have been in contact with Zebra TV
Channels for a number of years, and we hold their extensive knowledge in
children’s programming in high esteem. In addition to Luli’s excellent
productions, audiences are offered programs that are specifically acquired for
the region. The channel is dubbed into local languages and can be localized to
meet the cultural needs of its young audience and their parents.”