Avatar Breaks Record for Blu-ray Sales

LOS ANGELES: After achieving the top spot as the highest grossing film of all time, Avatar has garnered a new achievement, becoming the best-selling Blu-ray title ever, after just four days in stores, with 2.7 million units sold in North America.

Retail sales of the James Cameron blockbuster on Blu-ray and DVD have exceeded 6.7 million units since its launch last Thursday. The previous record for Blu-ray sales was 2.5 million units.

The Avatar Blu-ray and DVD release features the film and corresponding menu, using the disc’s entire storage space to provide the highest quality picture and sound.