Friday, July 19, 2019
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Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at

Report: North America to Lose Fewer Pay-TV Subs

The number of pay-TV subs in Canada and the U.S. is predicted to fall from 112 million in the peak year of 2012 to 106 million in 2021, according to the fifth edition of the Digital TV North America Forecasts report. The number of pay-TV subscribers declined by 2 million in 2015. Before 2015, much of the pay-TV fall was attributed to the loss of analog cable subscribers (which still fell by 1.1 million in 2015).

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Survey: Media Buyers Are Bullish About Linear TV Advertising

A new survey of media and advertising executives points to TV's continued relevance despite shifts in video consumption, and an optimistic year-on-year outlook for the growth of the medium. Of surveyed participants, 73 percent predict that over the next three years there will be an increase in the consumption of full-length shows online; 77 percent predict an increase in smartphone video viewing; and 79 percent predict more time will be spent watching smart TVs with a direct internet connection.

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